insights

Chinese tourists in Korea: a Shift from Volume to Experience

Inbound Tourism Surges, Led by China Since early 2026, South Korea is experiencing a powerful rebound in inbound tourism, and ...

ASIANCE 2025 KAKAOTALK BEST BRAND PERFORMANCE REPORT

Download the Top-Performing Brands on KakaoTalk in 2025 Report Gain exclusive insights into the digital presence of top global ...

Posted on Jan 21, 2026

A Record-Breaking Success on Netflix After becoming the most-watched Netflix film of all time, K-Pop Demon Hunters has set a ...

Posted on Dec 19, 2025

A guide to successful marketing campaigns in Korea for luxury and premium brands The Campaign and Activation Strategies in ...

Posted on Nov 26, 2025

In October 2025, South Korea launched a technological milestone that could reshape the way millions of people communicate. ...

Posted on Nov 17, 2025

Asiance is located in the heart of historic Seoul, where we see countless tourists passing by. In recent weeks, we’ve

Posted on Oct 15, 2025

In Korea, keychains go beyond decoration, they’re expressions of identity, fandom, and style. From Kakao Friends to Labubu, ...

Posted on Sep 25, 2025