insights

ADERERROR’s Success Story: the Korean Brand Disrupting Global Fashion

Founded in Seoul in 2014, ADERERROR has quickly emerged as one of Korea’s most innovative and influential contemporary fashion ...

Seasonal Marketing : Brands digital innovation during Korean Lunar New Year celebrations

Seollal, the Korean Lunar New Year, is a three-day cultural celebration marking the first day of the lunar calendar, typically ...

Posted on Feb 11, 2025

The Squid Game phenomenon returns with a highly anticipated second season, and Netflix’s impressive global marketing campaign ...

Posted on Dec 26, 2024

Seongsu-dong, located on the eastern side of Seoul, has emerged as a dynamic hub for creativity and culture, often referred ...

Posted on Nov 28, 2024

Over the years, South Korea has become a cultural powerhouse, captivating Generation Z worldwide through the phenomenon known as ...

Posted on Oct 29, 2024

Did you know that 48% of Korean luxury consumers are already aware of the LuX section within KakaoTalk Gift Shop

Posted on Sep 13, 2024

South Korea boasts a digital ecosystem unlike any other. With minimal usage of Google, the country relies heavily on its ...

Posted on Jun 11, 2024