A month ago, Asiance launched Aesop\u2019s NAVER Post account. This is the first time\u00a0the agency\u00a0had worked\u00a0on NAVER Post, NAVER\u2019s answer to mobile-first blogging.\u00a0This first month has drawn positive results in meeting the\u00a0branding\u00a0objectives\u00a0of the Australian beauty label.<\/p>\n
The first step was making sure the brand\u2019s account was easy to find for its fans. This is why the page features the name in both its English spelling and its Korean translation. The Hangul spelling also helps Koreans enunciate the brand properly (i-sop<\/em> instead\u00a0of\u00a0a-y-sop<\/em>, as the brand was named after Aesop\u2019s fables).\u00a0This embracement of the brand\u2019s name contributes to the\u00a0label\u2019s identity as a strong supporter of the\u00a0arts.<\/p>\n While Aesop opted for a global strategy on its social media accounts, the\u00a0brand wanted\u00a0to educate Korean consumers about Aesop\u2019s\u00a0unique positioning\u00a0in a country where beauty brands\u00a0come by the\u00a0hundreds.\u00a0Contrasting with other\u00a0beauty brands\u2019 usual tutorials and\u00a0trend reports, Aesop chose to focus its posts on its history and identity.\u00a0So far, the brand has published 5 posts,\u00a0focusing on brand\u00a0creation history,\u00a0new\u00a0product\u00a0lines, the stores\u2019\u00a0signature design and\u00a0the brand\u2019s yearly\u00a0book selection\u00a0\u2013 focusing\u00a0on Love\u00a0this year,\u00a0and\u00a0featuring a Korean book.<\/p>\n NAVER Post,\u00a0being one of NAVER\u2019s most recent services, is less crowded than other blogging platforms, making\u00a0Aesop more visible.\u00a0The brand\u2019s audience responded positively to the contents and showed genuine interest in Aesop\u2019s history and news.<\/p>\n Asiance\u2019s focus is now set on\u00a0growing\u00a0the brand\u2019s audience\u00a0through\u00a0careful management of tags and\u00a0the construction of an interesting and engaging\u00a0editorial calendar for mobile users.<\/p>\n","protected":false},"excerpt":{"rendered":" A month ago, Asiance launched Aesop\u2019s NAVER Post account. This is the first time\u00a0the agency\u00a0had worked\u00a0on NAVER Post, NAVER\u2019s answer […]<\/p>\n","protected":false},"author":1,"featured_media":2806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,248],"tags":[15,179,90,50,252,244,57,64],"class_list":["post-2804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-projects","tag-asiance","tag-digital","tag-e-commerce","tag-korea","tag-luxury","tag-mobile","tag-naver","tag-online-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/posts\/2804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/comments?post=2804"}],"version-history":[{"count":6,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/posts\/2804\/revisions"}],"predecessor-version":[{"id":3869,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/posts\/2804\/revisions\/3869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/media\/2806"}],"wp:attachment":[{"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/media?parent=2804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/categories?post=2804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/tags?post=2804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}