{"id":3621,"date":"2018-10-03T16:37:05","date_gmt":"2018-10-03T07:37:05","guid":{"rendered":"https:\/\/www.asiance.com\/blog\/?p=3621"},"modified":"2019-07-03T14:44:51","modified_gmt":"2019-07-03T05:44:51","slug":"asiance-organized-a-special-conference-regarding-lacostes-successful-chatbot","status":"publish","type":"post","link":"https:\/\/www.asiance.com\/blog\/asiance-organized-a-special-conference-regarding-lacostes-successful-chatbot\/","title":{"rendered":"Asiance organized a special conference regarding Lacoste\u2019s successful chatbot"},"content":{"rendered":"<p>A chatbot is a software able to simulate a natural language conversation with a user through messaging applications. As an excellent way to deal with time-consuming tasks, chatbots have gained more and more popularity.<\/p>\n<p>We applied the chatbot technology as part of Lacoste\u2019s marketing plan strategy. The brand delivered a special event coupon on KakaoTalk Plus Friend during Roland Garros to support their national player. Using chatbot as a marketing push, the technology helped in boosting both online and offline sales, producing impressive results within a few weeks.<\/p>\n<p>Asiance invited its clients for a special conference where Lacoste could present its successful case, sharing thoughts and opinions around a little wine!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A chatbot is a software able to simulate a natural language conversation with a user through messaging applications. As an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,246],"tags":[],"class_list":["post-3621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/posts\/3621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/comments?post=3621"}],"version-history":[{"count":2,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/posts\/3621\/revisions"}],"predecessor-version":[{"id":3765,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/posts\/3621\/revisions\/3765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/media\/3622"}],"wp:attachment":[{"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/media?parent=3621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/categories?post=3621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/tags?post=3621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}