{"id":3728,"date":"2019-01-14T13:51:43","date_gmt":"2019-01-14T04:51:43","guid":{"rendered":"https:\/\/www.asiance.com\/blog\/?p=3728"},"modified":"2019-07-03T13:52:01","modified_gmt":"2019-07-03T04:52:01","slug":"asiance-took-home-the-awards-digital-ad-campaigns-grand-prix-for-pfizers-chapstick","status":"publish","type":"post","link":"https:\/\/www.asiance.com\/blog\/asiance-took-home-the-awards-digital-ad-campaigns-grand-prix-for-pfizers-chapstick\/","title":{"rendered":"Asiance took home the &#038;Awards\u2019 Digital Ad &#038; Campaigns Grand Prix for Pfizer\u2019s Chapstick"},"content":{"rendered":"<p>The &amp;Awards have been honoring works in the digital industry for over 12 years and gaining recognition in the Digital Ad &amp; Campaigns section this year means a lot to Asiance. The Grand Prix rewards all kinds of designs, advertisements, and campaigns covering digital services and channels.<\/p>\n<p>For this Chapstick campaign, our strong positioning focused and targeted a younger audience. Turning a usually colorless lip balm into a new product with colorful tint, we presented the new product in a video. The story portrays the power of natural coloring rather than a focus on fashion or full make-up.<\/p>\n<p>Understanding the challenges of the younger generation while aiming for positive trends, this award recognized the hard work of our team on this project!<\/p>\n<p>Watch Pfizer\u2019s Chapstick campaign on <a href=\"https:\/\/www.youtube.com\/watch?v=D9XgwQKvjco&amp;feature=youtu.be\">Youtube<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The &amp;Awards have been honoring works in the digital industry for over 12 years and gaining recognition in the Digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[245,1,246,248],"tags":[],"class_list":["post-3728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asiance-inside","category-blog","category-events","category-projects"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/posts\/3728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/comments?post=3728"}],"version-history":[{"count":2,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/posts\/3728\/revisions"}],"predecessor-version":[{"id":3738,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/posts\/3728\/revisions\/3738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/media\/3736"}],"wp:attachment":[{"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/media?parent=3728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/categories?post=3728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/tags?post=3728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}