{"id":4890,"date":"2022-03-16T14:30:45","date_gmt":"2022-03-16T05:30:45","guid":{"rendered":"https:\/\/www.asiance.com\/blog\/?p=4890"},"modified":"2024-05-30T16:44:27","modified_gmt":"2024-05-30T07:44:27","slug":"digital-ecosystem-presentation-korea-china-and-japan","status":"publish","type":"post","link":"https:\/\/www.asiance.com\/blog\/digital-ecosystem-presentation-korea-china-and-japan\/","title":{"rendered":"Digital Ecosystem Presentation: Korea, China, and Japan"},"content":{"rendered":"\n

Know more about the East Asian Digital Ecosystem<\/strong><\/p>\n\n\n\n

Do you want to expand your business or understand the powerhouses of East Asia? Asiance provides you with a presentation to explore the differences, challenges, and insights in South Korea, China, and Japan.<\/p>\n\n\n\n

In recent years, more businesses have been entering the Asian market. Especially to South Korea, China, and Japan, as the market is booming. It\u2019s true that these three countries are physically adjacent, but did you know that they have very different attributes when it comes to e-commerce platforms, consumer behavior, and trends? In order to successfully understand these three countries, it is necessary to approach it individually.<\/p>\n\n\n\n

First of all, in South Korea, the e-commerce category can be largely divided by the number of product categories covered: open market & integrated mall and vertical mall. And due to COVID-19, online shopping has been booming even more with over 94% of South Koreans from 20-39 using online shopping. The search platform, Google, is not a dominant tool in Korea, and instead Naver or Daum are the dominant search tools for Koreans. Additionally, there are two local giants: Kakao and Naver that cover various stages of the customer journey that is unique to Korea.<\/p>\n\n\n\n

Continuing on to China, it has an extremely fast growing internet penetration rate of 71.6% with the largest online community in the world. And with an explosion of mobile phone users of 99%, the e-commerce market is very attractive. The e-commerce market continues to grow and stands at 2.1 trillion USD (2021), accounting for over half of the world\u2019s e-commerce market. Due to the large population of 710 million people, China has one of the largest digital buyer power in the world. <\/p>\n\n\n\n

Lastly in Japan, the viewership of TV is still fairly strong. TV viewership accounts for 4.09 hours compared to digital media usage time of 3.41 hours. However, the usage of online video platforms is increasing after COVID-19, with 117.4 million internet users. Additionally, unique to Japan the usage of Line in e-commerce can be seen as well as manga advertisements.<\/p>\n\n\n\n

Each of these three countries are in close physical proximity together, but are vastly different. Asiance collaborated with strong local partners in China and Japan to deliver the knowledge and insights you need to understand these growing markets. Join Asiance\u2019s East Asia Digital Ecosystem Presentations to gain an overview of all three countries. Asiance partnered with the V Factory<\/span><\/a> and Mobile Now<\/span><\/a> to explain the Chinese Digital Ecosystem, and partnered with Foreign Connect<\/span><\/a> to explain the Japanese Digital Ecosystem.<\/p>\n\n\n\n

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HOW IS THE PRESENTATION SET UP ?<\/span><\/strong><\/p>\n\n\n\n

The Digital Ecosystem Presentation is divided into <\/strong>three parts: South Korea, China and Japan. Before diving deep into each country\u2019s digital ecosystem, an overview is given to explore the following key questions: <\/p>\n\n\n\n