{"id":5030,"date":"2023-01-30T19:01:46","date_gmt":"2023-01-30T10:01:46","guid":{"rendered":"https:\/\/www.asiance.com\/blog\/?p=5030"},"modified":"2024-02-06T15:10:54","modified_gmt":"2024-02-06T06:10:54","slug":"new-services-release-introduction-to-csr-esg-for-your-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.asiance.com\/blog\/new-services-release-introduction-to-csr-esg-for-your-digital-transformation\/","title":{"rendered":"[New Services Release] Introduction to CSR & ESG for Your Digital Transformation"},"content":{"rendered":"\n

Supporting forward-thinking brands to put sustainability and social impact work at the forefront<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

WHY CSR & ESG?<\/span><\/strong><\/h2>\n\n\n\n

<\/p>\n\n\n\n

CUSTOMERS ARE DEMANDING<\/span><\/strong><\/p>\n\n\n\n

CSR<\/strong> (Corporate Social Responsibility) & ESG <\/strong>(Environmental, Social, and Governance) have become key terms in business not only globally but also in Korea. Beyond just investors, customers are voicing the need for brands to be responsible for the environment and society.<\/p>\n\n\n\n

CSR & ESG TRENDS GROW GLOBALLY<\/strong><\/p>\n\n\n\n

Globally, CSR and ESG demands have been growing significantly in the past year. It can be seen that the market focus has shifted towards sustainability, as 77% of consumers<\/strong> are motivated to purchase from companies committed to making the world a better place (Aflac, 2021).<\/p>\n\n\n\n

\u2018MEANING OUT\u2019 HAS RISEN<\/strong><\/p>\n\n\n\n

In Korea, “meaning out” <\/strong>has risen as a trend word, which indicates that customers are focused on purpose and are willing to purchase from brands that make an impact (Hankyung, 2022). Furthermore, 83.3% of the MZ generation<\/strong> answered that they would pay more for sustainable products (Open Survey, 2022).<\/p>\n\n\n\n

WHAT ARE KOREAN CUSTOMERS SAYING?<\/strong><\/p>\n\n\n\n

In a survey conducted by Asiance in 2023, Korean customers were asked about their purchase behaviors regarding sustainability and impact. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Question: On a daily basis, how high is your interest in sustainability?<\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Question: <\/strong>How much will your willingness to purchase increase if luxury brands used sustainable materials and manufacturing processes?<\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

<\/p>\n\n\n\n

ASIANCE SERVICES ARE HERE TO HELP<\/strong><\/p>\n\n\n\n

Due to increased market demand and the lack of support for brands to engage in CSR and ESG activities, the \u201cIntroduction to CSR & ESG\u201d <\/strong>workshop and report services aim to educate brands in the first steps of understanding CSR and ESG in Korea. <\/p>\n\n\n\n

<\/p>\n\n\n\n

HOW WILL I BENEFIT FROM THE SERVICES?<\/span><\/strong><\/h2>\n\n\n\n

<\/p>\n\n\n\n

CONCEPTS THAT WILL BE COVERED: <\/strong>The following concepts will be provided in whichever service type you choose:<\/p>\n\n\n\n