{"id":7192,"date":"2026-04-20T15:24:18","date_gmt":"2026-04-20T06:24:18","guid":{"rendered":"https:\/\/www.asiance.com\/blog\/?p=7192"},"modified":"2026-04-20T17:33:02","modified_gmt":"2026-04-20T08:33:02","slug":"kakao-brand-message-reach-more-customers-and-track-your-campaign-performance","status":"publish","type":"post","link":"https:\/\/www.asiance.com\/blog\/kakao-brand-message-reach-more-customers-and-track-your-campaign-performance\/","title":{"rendered":"KAKAO Brand Message: Reach More Customers and Track Your Campaign Performance"},"content":{"rendered":"\n<p>In South Korea, <strong>KakaoTalk is the #1 messaging platform<\/strong> and plays a key role in how brands communicate with their customers.<\/p>\n\n\n\n<p><strong>TAKO is the solution that enables brands to fully leverage this channel.<\/strong><\/p>\n\n\n\n<p>Developed by Asiance, <strong>TAKO is an all-in-one messaging platform<\/strong> that allows brands to manage notifications, marketing messages, and SMS campaigns on KakaoTalk from a single place.<\/p>\n\n\n\n<p>With TAKO, you can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set up, schedule and send messages<\/strong> (notifications, marketing messages, text messages).<\/li>\n\n\n\n<li>Create, manage, and <strong>get your templates approved by Kakao<\/strong>.&nbsp;<\/li>\n\n\n\n<li>Visualize <strong>message performance<\/strong>, including send volumes and top templates by type.<\/li>\n<\/ul>\n\n\n\n<p>Many brands still rely on basic Kakao messaging approaches, missing out on tools that could <strong>significantly improve their marketing performance<\/strong>.<\/p>\n\n\n\n<p>With the latest <strong>Brand Message updates<\/strong>, TAKO introduces <strong>new ways to reach more users<\/strong> and better understand campaign results.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"865\" src=\"https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/01_Dashboard_01_dashobard-1024x865.jpg\" alt=\"\" class=\"wp-image-7200\" style=\"width:564px;height:auto\" srcset=\"https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/01_Dashboard_01_dashobard-1024x865.jpg 1024w, https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/01_Dashboard_01_dashobard-600x507.jpg 600w, https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/01_Dashboard_01_dashobard-768x649.jpg 768w, https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/01_Dashboard_01_dashobard-650x549.jpg 650w, https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/01_Dashboard_01_dashobard.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">TAKO messaging platform dashboard overview<\/figcaption><\/figure><\/div>\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Reach Beyond Your Followers with Brand Messages<\/mark><\/strong><\/h2>\n\n\n\n<p><br><strong>Brand Message<\/strong> is a feature that allows brands to go further than traditional Kakao messaging.<\/p>\n\n\n\n<p>Previously, brands could only send marketing messages to users who followed their Kakao channel. With Brand Message, you can now <strong>expand your reach to non-followers<\/strong> as well.<\/p>\n\n\n\n<p>This creates new opportunities to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expand your audience<\/strong> beyond channel followers<\/li>\n\n\n\n<li><strong>Increase engagement<\/strong> with targeted messaging<\/li>\n\n\n\n<li>Drive <strong>stronger conversion<\/strong> outcomes<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1757\" height=\"593\" src=\"https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/brandmessage.png\" alt=\"\" class=\"wp-image-7216\" style=\"width:800px\" srcset=\"https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/brandmessage.png 1757w, https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/brandmessage-600x203.png 600w, https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/brandmessage-1024x346.png 1024w, https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/brandmessage-768x259.png 768w, https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/brandmessage-1536x518.png 1536w, https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/brandmessage-650x219.png 650w\" sizes=\"auto, (max-width: 1757px) 100vw, 1757px\" \/><figcaption class=\"wp-element-caption\">Evolution from follower-only targeting to advanced targeting with engagement insights.<br><br><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-large-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Smarter Targeting for More Effective Campaigns<\/mark><\/strong><\/h2>\n\n\n\n<p><br>One of the biggest strengths of Brand Message is its <strong>targeting flexibility<\/strong>.<\/p>\n\n\n\n<p>TAKO currently offers several targeting options that allow you to choose exactly who receives your messages. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"478\" src=\"https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/brandmessage-targeting.png\" alt=\"\" class=\"wp-image-7303\" style=\"width:600px\"\/><figcaption class=\"wp-element-caption\">Kakao Brand Message targeting options<\/figcaption><\/figure><\/div>\n\n\n<p><strong>I: Opt-in users \u2229 Channel followers<\/strong><br>Reach users who have opted in to marketing and follow your channel (same as previous FriendTalk messages).<br>\u2192 <em>Use case: <\/em>Targeted or personalized product recommendations, special offers for VIP customers.&nbsp;<\/p>\n\n\n\n<p><strong>M: Opt-in users (including non-followers)<\/strong><br>Reach all users who have opted in to marketing, whether they follow your channel or not.<br>\u2192 <em>Use case: <\/em>New product launch, mass product promotion, campaign to boost brand awareness.&nbsp;<\/p>\n\n\n\n<p><strong>N: Opt-in users excluding channel followers<\/strong><br>Reach users who have opted in to marketing but do not follow your channel.<br>\u2192 <em>Use case:<\/em> Campaign to recruit channel followers.&nbsp;<\/p>\n\n\n\n<p><strong>F: Channel followers<\/strong><br>Reach all users who follow your channel (like Push message).&nbsp;<br>\u2192 <em>Use case:<\/em> Special offers for channel followers, campaign to encourage binding.&nbsp;<\/p>\n\n\n\n<p><strong>These options allow brands to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send personalized messages<\/li>\n\n\n\n<li>Promote products to the right audience<\/li>\n\n\n\n<li>Run more efficient campaigns<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-large-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Understand Your Performance with New Data Insights<\/mark><\/strong><\/h2>\n\n\n\n<p><br>TAKO now provides new <strong>performance metrics<\/strong> directly in the dashboard, making it easier to understand how your campaigns are performing.<\/p>\n\n\n\n<p>For every Brand Message campaign sent, you can now access:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Open Rate:<\/strong> Number of unique users who opened your message<\/li>\n\n\n\n<li><strong>Total Clicks: <\/strong>Total number of clicks (not unique)<\/li>\n\n\n\n<li><strong>Performance over time:<\/strong> Data tracked on Day 0 (sent date), Day +1, and Day +2<\/li>\n\n\n\n<li><strong>Audience breakdown: <\/strong>See results between followers and non-followers<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2208\" height=\"1076\" src=\"https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/tako-stats.png\" alt=\"\" class=\"wp-image-7298\" style=\"width:800px\" srcset=\"https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/tako-stats.png 2208w, https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/tako-stats-600x292.png 600w, https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/tako-stats-1024x499.png 1024w, https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/tako-stats-768x374.png 768w, https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/tako-stats-1536x749.png 1536w, https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/tako-stats-2048x998.png 2048w, https:\/\/www.asiance.com\/blog\/wp-content\/uploads\/2026\/04\/tako-stats-650x317.png 650w\" sizes=\"auto, (max-width: 2208px) 100vw, 2208px\" \/><\/figure><\/div>\n\n\n<p><br><strong>These insights help you:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Measure engagement<\/li>\n\n\n\n<li>Identify what works best<\/li>\n\n\n\n<li>Improve future campaigns<\/li>\n<\/ul>\n\n\n\n<p>Helping you capture peak engagement with focused 3-day performance insights.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Conclusion: Unlock the Full Potential of Kakao Messaging with TAKO<\/mark><\/strong><\/h2>\n\n\n\n<p><br><strong>TAKO<\/strong> helps you move beyond simple Kakao messaging and turn it into a <strong>smarter, data-driven channel for growth<\/strong>.<\/p>\n\n\n\n<p>With Brand Message, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expand your reach<\/strong> beyond channel followers<\/li>\n\n\n\n<li><strong>Activate your full customer data<\/strong><\/li>\n\n\n\n<li><strong>Run more precise, high-impact campaigns<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Advanced targeting options like <strong>M and N<\/strong> unlock entirely new opportunities, whether you\u2019re:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scaling campaigns to all <strong>opted-in users<\/strong><\/li>\n\n\n\n<li>Reaching <strong>untapped audiences<\/strong> who haven\u2019t followed your channel yet<\/li>\n<\/ul>\n\n\n\n<p>Whether you&#8217;re just getting started or ready to go further, TAKO makes it easy to <strong>unlock advanced targeting (M &amp; N)<\/strong> and <strong>drive stronger campaign results<\/strong>.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.lets-tako.com\" target=\"_blank\" rel=\"noreferrer noopener\">Explore TAKO<\/a> to learn more and connect with our team, or reach out directly at <a href=\"mailto:contact@lets-tako.com\">contact@lets-tako.com<\/a>.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In South Korea, KakaoTalk is the #1 messaging platform and plays a key role in how brands communicate with their [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/posts\/7192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/comments?post=7192"}],"version-history":[{"count":96,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/posts\/7192\/revisions"}],"predecessor-version":[{"id":7314,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/posts\/7192\/revisions\/7314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/media\/7194"}],"wp:attachment":[{"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/media?parent=7192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/categories?post=7192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.asiance.com\/blog\/wp-json\/wp\/v2\/tags?post=7192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}