insights

Campaign and Activation Strategies in Korea Report

A guide to successful marketing campaigns in Korea for luxury and premium brands The Campaign and Activation Strategies in ...

ChatGPT x Kakao: How Did AI Become Instantly Available to All Korean?

In October 2025, South Korea launched a technological milestone that could reshape the way millions of people communicate. ...

Posted on Nov 17, 2025

Asiance is located in the heart of historic Seoul, where we see countless tourists passing by. In recent weeks, we’ve

Posted on Oct 15, 2025

In Korea, keychains go beyond decoration, they’re expressions of identity, fandom, and style. From Kakao Friends to Labubu, ...

Posted on Sep 25, 2025

From Paris to New York, K-Beauty is no longer a niche curiosity, it is a global movement reshaping the way consumers think about ...

Posted on Aug 29, 2025

Before the rise of AI-generated content, the user experience on search engines was centered around click-through results. When a ...

Posted on Jul 25, 2025