insights

The Korean Way: How South Korea Is Reinventing the FIFA World Cup Experience

From packed city squares to millions of concurrent viewers online, South Korea is turning the 2026 FIFA World Cup into

Chinese tourists in Korea: a Shift from Volume to Experience

Inbound Tourism Surges, Led by China Since early 2026, South Korea is experiencing a powerful rebound in inbound tourism, and ...

Posted on May 7, 2026

In South Korea, KakaoTalk is the #1 messaging platform and plays a key role in how brands communicate with their

Posted on Apr 20, 2026

By 2026, the influence of K-pop on the luxury industry reflects a broader transformation in cultural and economic dynamics. Major ...

Posted on Mar 31, 2026

What Is Toss FacePay? Understanding Korea’s Facial Recognition Payment SystemImagine walking into a café, picking up your ...

Posted on Feb 26, 2026

Asiance officially releases the Luxury Consumer Research Report 2026, its annual in-depth analysis of the Korean luxury market. ...

Posted on Feb 24, 2026