Today we are proud to announce the launch of

Working out of a passion for their craft, a devoted crew of Asiance members created Tuned In Asia from scratch, with one thing in mind: demystifying the Eastern digital environment.

Indeed, the Asian digital ecosystem is unique – platforms and user behavior is much different than what Western countries are familiar with. The digital environment also differs within each country: whether you are in China, Korea or Japan.

The Tuned in Asia editorial team leverages its digital know-how and expertise on Asia to share insights and analyze the latest trends in the region.

The first article published by the team at Tuned in Asia explains the hype behind Kakaotalk, Korean 1st messenger.

Come explore with us as we delve into topics of interest about numerous industries, marketers and digital enthusiasts alike.

We would love to hear from all of Tuned in Asia’s readers. If you have questions or topics you will like to know more about, drop them an email at

Enjoy the read!