In South Korea, KakaoTalk is the #1 messaging platform and plays a key role in how brands communicate with their customers.
TAKO is the solution that enables brands to fully leverage this channel.
Developed by Asiance, TAKO is an all-in-one messaging platform that allows brands to manage notifications, marketing messages, and SMS campaigns on KakaoTalk from a single place.
With TAKO, you can:
- Set up, schedule and send messages (notifications, marketing messages, text messages).
- Create, manage, and get your templates approved by Kakao.
- Visualize message performance, including send volumes and top templates by type.
Many brands still rely on basic Kakao messaging approaches, missing out on tools that could significantly improve their marketing performance.
With the latest Brand Message updates, TAKO introduces new ways to reach more users and better understand campaign results.
Reach Beyond Your Followers with Brand Messages
Brand Message is a feature that allows brands to go further than traditional Kakao messaging.
Previously, brands could only send marketing messages to users who followed their Kakao channel. With Brand Message, you can now expand your reach to non-followers as well.
This creates new opportunities to:
- Expand your audience beyond channel followers
- Increase engagement with targeted messaging
- Drive stronger conversion outcomes
Smarter Targeting for More Effective Campaigns
One of the biggest strengths of Brand Message is its targeting flexibility.
TAKO currently offers several targeting options that allow you to choose exactly who receives your messages.
I: Opt-in users ∩ Channel followers
Reach users who have opted in to marketing and follow your channel (same as previous FriendTalk messages).
→ Use case: Targeted or personalized product recommendations, special offers for VIP customers.
M: Opt-in users (including non-followers)
Reach all users who have opted in to marketing, whether they follow your channel or not.
→ Use case: New product launch, mass product promotion, campaign to boost brand awareness.
N: Opt-in users excluding channel followers
Reach users who have opted in to marketing but do not follow your channel.
→ Use case: Campaign to recruit channel followers.
F: Channel followers
Reach all users who follow your channel (like Push message).
→ Use case: Special offers for channel followers, campaign to encourage binding.
These options allow brands to:
- Send personalized messages
- Promote products to the right audience
- Run more efficient campaigns
Understand Your Performance with New Data Insights
TAKO now provides new performance metrics directly in the dashboard, making it easier to understand how your campaigns are performing.
For every Brand Message campaign sent, you can now access:
- Open Rate: Number of unique users who opened your message
- Total Clicks: Total number of clicks (not unique)
- Performance over time: Data tracked on Day 0 (sent date), Day +1, and Day +2
- Audience breakdown: See results between followers and non-followers
These insights help you:
- Measure engagement
- Identify what works best
- Improve future campaigns
Helping you capture peak engagement with focused 3-day performance insights.
Conclusion: Unlock the Full Potential of Kakao Messaging with TAKO
TAKO helps you move beyond simple Kakao messaging and turn it into a smarter, data-driven channel for growth.
With Brand Message, you can:
- Expand your reach beyond channel followers
- Activate your full customer data
- Run more precise, high-impact campaigns
Advanced targeting options like M and N unlock entirely new opportunities, whether you’re:
- Scaling campaigns to all opted-in users
- Reaching untapped audiences who haven’t followed your channel yet
Whether you’re just getting started or ready to go further, TAKO makes it easy to unlock advanced targeting (M & N) and drive stronger campaign results.
Explore TAKO to learn more and connect with our team, or reach out directly at contact@lets-tako.com.
