Lacoste, the French prêt-à-porter brand known for its fashionable sports gear, has come back with an edgier, younger collection.

The 2011 spring-summer collection “Lacoste L!VE” is targeted at the young adult population, aiming to capture the essence of unconventional chic. This is why they needed innovative ways to attract customers. Thus, once again, they chose Asiance for the launch of their Korean online campaign and the making of a micro-site.