For the launch of the Spring-Summer collection of its L!VE series, Lacoste again entrusted Asiance with managing its online events in Korea.

From April 16th through May 6th, three events have been organized in conjunction with the theme “Unconventional Talents”, one on the Facebook page and two on the brand website.  The fans are invited to take part for a chance to win one of 650 available prizes.  The events are online, but the “Lacost L!Ve Hot Places” also encourages users to visit the Lacoste L!VE offline shops as well.