Seollal, the Korean Lunar New Year, is a three-day cultural celebration marking the first day of the lunar calendar, typically ...
Posted on Feb 11, 2025
The Squid Game phenomenon returns with a highly anticipated second season, and Netflix’s impressive global marketing campaign ...
Posted on Dec 26, 2024
Seongsu-dong, located on the eastern side of Seoul, has emerged as a dynamic hub for creativity and culture, often referred ...
Posted on Nov 28, 2024
Over the years, South Korea has become a cultural powerhouse, captivating Generation Z worldwide through the phenomenon known as ...
Posted on Oct 29, 2024
The pop-up store culture is predominant in South Korea. In Seoul, the Seongsu district is particularly known for these types ...
Posted on Apr 23, 2024
Did you know that 1 out of 4 Koreans made their latest luxury purchase online? The Luxury Consumer Research Report ...
Posted on Mar 14, 2024
